Experience

I’m a strategic marketing and operations leader with over 15 years of experience helping organizations grow, scale, and communicate their vision. My career spans entrepreneurship, consulting, and creative leadership. This blend provides me with perspective on how strategy, execution, and storytelling work together to create an impact.

As founder of Fine Leatherworking, I built an e-commerce and education business from the ground up. I negotiated international partnerships, built a community of 10,000+ subscribers and learners, and managed full operations and P&L. Previously at Bunchball, I worked with Fortune 500 executives to design digital engagement strategies, aligning teams and driving measurable results.

Across every role, I’ve excelled at the intersection of marketing, operations, and strategy, turning big-picture ideas into execution. I enjoy building systems, leading teams, and creating clarity in fast-moving environments.

June 2017 — Present

Founder, Marketing & Operations Leader

Fine Leatherworking

  • Founded and scaled an e-commerce and education business from part-time solopreneurship (2012–16) to full-time operations, achieving $XM revenue.
  • Owned full P&L and end-to-end operations, including team management, vendor relations, logistics, customer success, and finances.
  • Negotiated exclusive U.S. product distribution agreements with international partners, expanding market reach and strengthening brand.
  • Built and engaged a community of 10,000+ subscribers and learners through SEO-driven content strategy, newsletters, and online courses.
  • Authored 150+ thought-leadership articles and produced creative assets across web, video, and print; contributions also featured in a bi-monthly industry publication.
  • Developed and implemented scalable systems for content, course delivery, and order fulfillment, improving efficiency and supporting business growth.

October 2013 — June 2017

Digital Strategist

Bunchball

  • Advised client teams on digital engagement strategies to improve sales effectiveness, customer loyalty, and community collaboration.
  • Presented strategic recommendations to senior leadership, securing adoption and driving measurable long-term results.
  • Collaborated with analytics and product teams to design scalable solutions that aligned motivational features (rewards, levels, missions) with business objectives.
  • Led cross-functional initiatives to streamline processes and standardize documentation, reducing client deployment timelines and increasing operational efficiency.
  • Managed a portfolio of enterprise accounts, including multiple Fortune 500 clients, serving as a strategic advisor.

January 2013 — October 2013

Creative Services Director

DayNine

  • Partnered directly with the CEO and CMO to deliver creative projects across seven offices and 150+ employees.
  • Directed multiple vendors for web, video, and photography projects.
  • Managed corporate website revisions, executive presentation templates, onboarding resources, and event collateral.

September 2007 — June 2012

Senior Creative Producer

Kapor Enterprises Incorporated (now Kapor Capital)

  • Co-founded an internal creative team supporting KEI’s early-stage startups, open-source projects, and social enterprises through the Kapor Foundation (racial equity in tech, CS education, and policy advocacy).
  • Designed and delivered branding, web, video, photo, and print collateral across KEI companies and nonprofit partners.
  • Managed projects for long-term clients across multiple internal organizations, coordinating priorities and execution across investment and philanthropic initiatives.
  • Guided executive, technical, and marketing stakeholders through creative strategy and project execution, strengthening organizational storytelling and visibility.

November 2004 — October 2007

Multimedia Designer

Level Playing Field Institute (now SMASH)

  • Managed and executed website design and development.
  • Trained staff in website content editing, launches, and redesigns.
  • Produced video and photography content, documenting all major organizational activities.

July 2000 — July 2001

Segment Producer / Production Assistant

Chicago Tomorrow- WTTW Channel 11

  • PA, then Segment Producer for a weekly television series on a PBS affiliate.
  • Wrote and produced technology segments in a demanding schedule.
  • Pitched new segment ideas and produced them to completion.
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