Hello, I'm Sean.

I'm a founder, creative, and veteran strategist with extensive experience in consulting, management, and leadership.

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Projects

Projects

Featured and current works and projects (external links).

Fine Leatherworking e-Commerce store and blog for designers, artists and dedicated enthusiasts who are passionate about making high-end leather goods. FLW Courses Fine Leatherworking companion site for in-person and online courses and multi-day intensives.

Experience

Recent Experience

2017 June — Present

Founder, Marketer, and Instructor

Fine Leatherworking

  • Founded Fine Leatherworking, achieving $XM ecommerce and course revenue as a solopreneur, part-time (2012-16), then full time from 2017.
  • Negotiated exclusive US product distribution with international partnerships, enhancing market reach and brand visibility.
  • Developed and executed an SEO-driven content marketing strategy, resulting in a 10,000-strong subscription list.
  • Authored weekly (+150) SME posts, also published in a bi-monthly print publication, establishing thought leadership in the niche industry.
  • Managed long-term direct reports and vendors, both domestically and internationally.
  • Primary creator of creative assets, including web, video, and print.

2013 October — 2017 June

Digital Strategist

Bunchball

  • Developed strategies and programs to help customers reach objectives in sales effectiveness, audience engagement, and community collaboration.
  • Collaborated with the analytics team to design and balance motivation programs, including features like rewards, levels, and missions.
  • Managed extensive enterprise (F500) customer roster.
  • Led presentations to customer senior management for sales and strategy.
  • Steered the strategy team’s initiative to create more efficient repeatable processes and documentation to reduce customer time to deployment.

2013 January — 2013 October

Creative Services Director

DayNine

  • Worked directly with the CEO and the CMO to manage creative projects.
  • Served a large internal client base of 150+ employees in seven locations.
  • Managed multiple vendors for web, video, and photography projects.
  • Managed and implemented website revisions, customer presentation templates, onboarding resources, and event resources.

2007 September — 2012 June

Senior Creative Producer

Kapor Enterprises Incorporated (now Kapor Capital)

  • Co-founded internal creative team including web, video, photo, and print.
  • Designer and developer for a fast-paced incubator of start-ups, entrepreneurs, and non-profits, involving +10 orgs and 100s of students.
  • Project management for long-term clients across multiple entities.
  • Led executive, technical, and marketing stakeholders through projects.

Contact

Let's Work Together

Ready to tackle your next challenge? I'd love to hear about your project and explore how we can drive meaningful results together.

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Get in Touch

Email

hello@seanaquino.com

Location

San Francisco Bay Area

© 2025 Sean Aquino

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