Sean Aquino | Sean Aquino

Projects

Featured and current works and projects (external links).

Fine Leatherworking e-Commerce store and blog for designers, artists and dedicated enthusiasts who are passionate about making high-end leather goods.

FLW Courses Fine Leatherworking companion site for in-person and online courses and multi-day intensives.

Recent Experience

June 2017 — Present

Founder, Marketing & Operations Leader

Fine Leatherworking

Founded and scaled an e-commerce and education business from part-time solopreneurship (2012–16) to full-time operations, achieving $XM revenue.
Owned full P&L and end-to-end operations, including team management, vendor relations, logistics, customer success, and finances.
Negotiated exclusive U.S. product distribution agreements with international partners, expanding market reach and strengthening brand.
Built and engaged a community of 10,000+ subscribers and learners through SEO-driven content strategy, newsletters, and online courses.
Authored 150+ thought-leadership articles and produced creative assets across web, video, and print; contributions also featured in a bi-monthly industry publication.
Developed and implemented scalable systems for content, course delivery, and order fulfillment, improving efficiency and supporting business growth.

October 2013 — June 2017

Digital Strategist

Bunchball

Advised client teams on digital engagement strategies to improve sales effectiveness, customer loyalty, and community collaboration.
Presented strategic recommendations to senior leadership, securing adoption and driving measurable long-term results.
Collaborated with analytics and product teams to design scalable solutions that aligned motivational features (rewards, levels, missions) with business objectives.
Led cross-functional initiatives to streamline processes and standardize documentation, reducing client deployment timelines and increasing operational efficiency.
Managed a portfolio of enterprise accounts, including multiple Fortune 500 clients, serving as a strategic advisor.

January 2013 — October 2013

Creative Services Director

DayNine

Partnered directly with the CEO and CMO to deliver creative projects across seven offices and 150+ employees.
Directed multiple vendors for web, video, and photography projects.
Managed corporate website revisions, executive presentation templates, onboarding resources, and event collateral.

September 2007 — June 2012

Senior Creative Producer

Kapor Enterprises Incorporated (now Kapor Capital)

Co-founded an internal creative team supporting KEI’s early-stage startups, open-source projects, and social enterprises through the Kapor Foundation (racial equity in tech, CS education, and policy advocacy).
Designed and delivered branding, web, video, photo, and print collateral across KEI companies and nonprofit partners.
Managed projects for long-term clients across multiple internal organizations, coordinating priorities and execution across investment and philanthropic initiatives.
Guided executive, technical, and marketing stakeholders through creative strategy and project execution, strengthening organizational storytelling and visibility.

View all Experience

Writing

Selected writings, examples, and case studies.

From Concept to Conversion: Launching a Successful Online Course

An original sales page that generated strong first-day sales, expanded our community, and fueled new product growth.

digital-strategy
marketing
content-management
writing
storytelling
video-production
customer-engagement
analytics

Cross-Functional Strategy for Engineering Adoption

Designed and implemented a cross-functional strategy program that improved engineering best-practice adoption and accelerated automation at a global financial services company.

digital-strategy
analytics
customer-engagement
cross-functional-collaboration

Speaking to What Our Audience Needed to Hear and See

Three videos for a marketing campaign to reframe challenges, visually demonstrate benefits, and position our follow-up offering for both new and returning customers.

storytelling
video-production
digital-strategy
customer-engagement
analytics

Let's Work Together

Ready to tackle your next challenge? I'd love to hear about your project and explore how we can drive meaningful results together.

Get in Touch

Email

hello@seanaquino.com

Location

San Francisco Bay Area

Hello, I'm Sean.